Role: Art Director / Lead Designer  Agency: SapientNitro

In 2013, NASCAR.com and SapientNitro partnered in order to define and build the next generation of fan engagement thru a new approach to their digital strategy, creative, and technology. Our team had the opportunity to create the new online experience as well other digital properties such as NASCAR Mobile for both iOS and Android devices.Our responsive design approach was created in order to fulfill the needs of their massive 70 million fans and reconnect with them in pre-season, in-race, and off-season.

NASCAR_Showcase2

NASCAR.com Commercial