Role: Art Director / Lead Designer Agency: SapientNitro
One of the most prominent digital properties of NASCAR is Fantasy Live, and got the opportunity to redesign it’s logo as we were redesigning their digital platform. Also, redesigned other logos for their digital properties such as NASCAR Audio, NASCAR RaceBuddy, NASCAR Mobile, and NASCAR RaceView. As part of the overall strategy, we wanted to bring more authenticity and connect with the overall NASCAR brand, and create visual consistency across the properties that could be easily identifiable.
Examples of the logo being used in NASCAR’s commercials.