Role: Art Director / Lead Designer  Agency: SapientNitro

As part of the NRF 2014 Big Show held in NYC, SapientNitro got the opportunity to partner up with HP and showcase some new technologies in their latest hardware offerings.  Got the chance to play and experiment with this new tech, and try to enhance the consumer shopping experience in a prototyped environment. For this project, I got the chance to fully redesign the experience and work closely with developers to successfully integrate the updated interactions and functionalities.